Before you spend on equipment, marketing or a new hire, work out the return. Enter what you put in and what you got back to see your ROI as a clear percentage, so you can compare options on the same footing.
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It depends on the investment and the risk, but a positive ROI means you made money. Compare the figure against other uses of the same cash.
ROI is the gain from an investment, minus its cost, divided by the cost, shown as a percentage. This calculator does the maths for you.
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